Due to social distancing and decreased facility capacities, group discounts are only available for the Interactive Virtual Tour at this time.
Your Guide to Scheduling a Group Tour
Review Tours & Procedures
Review the Museum's virtual and in-person tour options and tour procedures below. Billing information, admissions, and protocols are included here.
Download Museum Primer
Download our complimentary Museum Concept Primer to introduce you to the Museum's educational concepts and narratives.
Fill out our Group Tour Request form, and our Tour Coordinator will be in touch within 48 business hours. You will receive an email with your sales order (SO) and next steps.
"Hall of Shame" Exhibit
The Museum contains an exhibit called the Hall of Shame that highlights graphic imagery and language, including scenes of physical violence, lynchings, and burnings, that may be inappropriate for children or younger viewers. Viewer discretion is advised. It is generally recommended that groups with students in K-6th grade exercise extra caution in planning for this exhibit.
Have students in K-4th grade?
The SIMI Tour is also available! With both a virtual and in-person option available, the SIMI tour incorporates an abbreviated guided tour, along with a story read by a docent. You can select this option in the Group Tour Request form further on this page.
The Hall of Shame exhibit is excluded by default from our SIMI Tours.
SIMI Tours: $8 per student / $15 per adult
Buses and vans may load/unload directly in the dedicated bus lane located in front of the Museum's main entrance on South Elm Street.
If the bus lane is not available, buses/vans may park at the Greensboro Bus Depot.
Individual cars may, 1) find street parking along South Elm Street, or 2) park in either parking deck within one block of the Museum - Davie Street and Greene Street.
Billing & Invoicing
DEPOSITS: Groups are required to pay a deposit to formally confirm and hold their visit date and time once their sales order has been received from the Tour Coordinator.
Schools and universities may submit a purchase order (P.O.) to waive their deposit requirement.
• Staff-Led Tour: $120 per 25 attendees
• Seated Tour & Walkthrough: $60 per 25 attendees
• Interactive Virtual Tour: 30% of total balance (estimated attendance)
• SIMI On-Site Tour: $60 per 25 attendees
• SIMI Virtual Tour: 30% of total balance (estimated attendance)
BALANCE: The remaining balance should be paid upon arrival. Repeat attenders may have their balance invoiced.
Photography & Videography
Photography and videography are strictly prohibited in the Museum's galleries as the Museum does not own the copyrights and redistribution rights to the material. Photography and videography are thus limited to the lobby area only.
Food, Gum, & Beverage
Food, gum, and beverage are not allowed in the galleries. Drinks sold in the giftshop may only be consumed in the lobby area.
Face coverings are required for all guests entering the Museum. There are no exceptions.
Artifacts & Exhibits
Guests are not to touch or lean against the walls and artifacts within the galleries.
Cancellations & Rescheduling
Deposits are nonrefundable except on a case-by-case basis for tour cancellations.
Guests may reschedule up to the Friday before the week of their scheduled tour. Rescheduling within the same week of your scheduled tour will forfeit your deposit and require a new deposit to be made for a new date and time.
Don't forget to check out our giftshop.
The Museum gift shop has an extensive selection of books, memorabilia, collectibles, clothing, and more!