On the afternoon of February 1, 1960, Ezell Blair, Jr., David Richmond, Joseph McNeil, and Franklin McCain, all freshmen at nearby North Carolina Agricultural and Technical College, entered the F.W. Woolworth store on South Elm Street. Seating themselves at the whites-only Woolworth lunch counter, they ignited a movement to protest segregated public eating facilities and unequal access for African Americans across the United States. Under construction in the original F.W. Woolworth building, The International Civil Rights Center & Museum will honor this event and those who participated in the 1960 sit-ins and other demonstrations this action spawned. As critical to its mission to commemorate the unique role that Greensboro, NC played in advancing the civil rights movement, is the development of a stunning array of  interactive multi-media presentations and historically preserved artifacts in dramatic exhibits that chronicle the broader American civil rights struggle. The Museum promises to become a compelling destination for anyone interested in American history, as well as historians, researchers, teachers, students and their parents, and the thousands who have contributed to the explosion in heritage tourism.